Development of the Logo

From the original sketch i blacked out the middle and used a white shape of antlers.

Added brain tonic to the middle using white 'stars' above and below. The bottom banner still looks strange empty thoughI then added 'brain tonic' to the bottom banner and put the logo i used for the net brief in the space

I felt that the thick black lines at the top of the logo seemed to make it it look like a vodka bottle so i got rid of them..