Brief Evaluation - Surf and Ski

For this brief I have achieved what my main goal was to achieve which was to make that boring building look cool, at least I have made it look better. I think I would have been more informed and would have more ideas if I could of seen the inside of the shop more and understood how it works. I think knowing this information it would informed my designs better and perhaps I would of come up with more appropriate design resolutions. Especially for the in store signage. Also I think I should of pushed my logo development further as I could of come up with something better than the logo I used.