Business Card

I chose to go with the the same blue that is used as the mountain in the illurstration to keep a consistancy though out the design. The simple layout with address, website and phone No. underneath the logo does the job of a business card.

Business Cards

Different layouts for the Surf and Ski business.

Building Illustration

Added in a 'sign' showing the missing info. Which will be above the door.

Illustration

I have added more detail to the mountain to fill up the dead space and also more colours to the wave giving it more depth.
Looking at the original sign I saw I hadn't considered the 'skiing, snowboarding, adventure travel gear' I may incorporate into the space above the door where there is no space.

Building

This is a mock up of the illustration on the building. I need to really make the illustration look like its on the building as it looks a bit fake here. I will try different techniques on photo shop. Also the  design is looking a bit bare above the door. I need to rectify this issue.

Steps in illustration

Showing the different steps so far I have taken in the illustration. Need to sort out the spaces either side of the logo because they look empty.

Surf & Ski logo

I changed the 'K' to be more like the original sketch logo I did before. This gives it a slightly more personal edge rather than just the typeface.

Also tried the logo in an arch, but I don't think it works as well, not as balanced.

Illustration Style

I tried an illustration of a snowboarder just to attempt a 'style' of illustration. I think the the bold sections on the clothes work well

Mural

Layout ideas for the outside of the building. The bottom middle on the page below I feel works best, it looks balanced but I may need to reconsider the arching logo

logo Development

Surf & ski logo, I am quite happy with this design. The 'ribbon' incorporates the 'established and date' within the logo which works well. I still need to develop on colours with the logo and what will sit behind.

logo Development

logo Development

Blue logo

Final product

The screen prints went really well. I did 19 which I will intend to sell at the Manchester book fair. I also made a tag to go with them that shows an image of Chief Red Cloud which I lightly based this screen print on

Mail out

Open publication - Free publishing - More higher ground

Chief Red Cloud

I decided to go with a black, grey and white design. I will use grey paper so I will have to screen print with ink will have to be used which always looks good.

Higher Ground Logo

Logo Development

Trumpet

As an experiment I did this trumpet, I thought I could use illustration with in the Higher Ground design. I will have to experiment further to see if illustration is the right road to go down.

Higher ground Logo

Higher ground logo

Texture

Took the illustration into photoshop ad added some texture to it. I think the blue and white works well.