Point of sale

Point of sale sketches, I think the last one works best. I can imagine it in this sort of style LINK. Wood and metal to bring out the metal tins and rustic feel to the package designs

Mock Ups

Lid

The yellow lid may be problem so I did a test to see what the lid would look like photoshopped. It looks okay but I think I am just going to turn the tins upside down.

Logo

This is the logo that I have been working on, it incorporates all the details that the client asked for, the Royal Pavilion, An element of piano keys, BPKA and Brighton PIano & Keyboard Academy. I may need to change the colours to suit the client which I will rectify once they see the logo. Also I think the white lines are a bit close to the B and the A.

Logo Development

I liked the idea of the keys making the shape of Brighton pavilion so I explored that idea further

BPKA

Logo ideas for BPKA.

Little White Lies - D&AD

Butter Labels

This label would go on the top and down the side of the nut butter case. 

I think this design which uses only a small section of the inky blot rather than the whole thing works well because its not just repeating the same image but suggesting it whilst keeping it consistent with the range of products

This is a ultra simple label that would appear on the side on the nut butter case. And perhaps the inkblot on the lid.

Toppings label

Some design ideas for toppings labels.

I used a section of the inkblot to keep the design idea consistent across the range.

Finished Front Labels

Because I added the textured back ground to the front label I then did the same to the back label to keep the design consistent.

Mock ups

I printed out the labels and then placed them on the tins to see how they worked. I was pleased with the result but there was something lacking. 

So I added a texture to the background to make it less bland. This photo below compares the two. I prefer the one wiht the texture but the texture is slightly to visible so it needs to be toned down. I will drop the opacity.

Label Design - Tin

I decided to take my favourite designs and put them with the appropriate type and imagery. This one works quite well but the boxed logo is a bit to bold and takes your eye away from the inkblots which is the main focus for the packaging

The second design I liked which I then put across the range. I think this one works better do to the symmetry and the arched logo almost curves round each ink blot.

Label designs

I think the symmetry of the design is important to go with the composition of the ink blots. I like the idea of the green box, the block colour would change with each type of nut so the range would be easily distinguishable.

Logo ?

Looking at the packaging I thought that the NUTS about NUTS may need a logo so I tried some attempts using the image of a nutcracker. After some tries I thought to my self that this packaging is more about the image than the type so I think I am just going to keep the simple nuts about nuts "logo" , if you can call it a logo.

Front Label

Layout for label for tin.

 These design ideas are if the label went over the corner of the tin. The blue lines represent where the corner would be placed

Logo Ideas

Some sketches I did for BPKA brief. The ones with the outline of the Royal Pavilion I will take further.

Back Label

Curve label

Back labels

Doing some research into food labeling I found that you their are certain things that you need to do. 

See here

Label

I thought that the label could work over lapping two sufaces encorporating the corner. May need to work on the design if I decide to go further with this idea.

Inkblots

I didn't feel happy with the ink blots I had apart from one so I tried to create more with the depth and 'smokeyness' that the first one I made had. It turns out that it was the speed I was doing them.
Faster = textures.

Re sizing mailout

Through researching a bit further in to envelope sizes and normal sizes as seen here & here. I decided to resize the mail out. Its all quite boring to look at bit here are my workings out.

Receipt Holder

Sketches for receipt holder.

Some of the ideas transfered onto computer

Then tweeked and printed out to make a mock up. The phone No. and the website on the inside cover need to move closer together but apart from that its working. 

Mock Ups

A mock up of the nut package. The front looks ok but it sitll needs work. The typography bigger maybe and also I need to sort out the back of the packaging.

 Test for the butter packaging. The big nut on the lid needs to change because it isn't working and also through talking to people it seems that it doesn't look that much like a nut.

Tin

I have been looking for the right sized tin for a while which I want my nuts to be packaged in. This is because I don't want to conform to the norms of nut packaging as seen here..LINK TO DC BLOG.

I think tin has a nice quality to it and would fit perfectly with my brief.

After a long time looking in different shops and online. I found these.

 Did a little test to see how to remove the paint which was by a big flame.

Buffed up the tins to make them shiny.

Website

Layout for website. I kept the same style as the mail out. Gold, B&W.

CD Designs

Designs for the CD, I wanted to keep it simple with aspects of the logo and a description of the CD, the 5th design is my favourite. The large trumpets and gold ring works well.

Mail out Print out

I printed out a mock up of the mail out. I've noticed a few typos and slight changes I need to rectify but I think it works well.

Live banners

These banners would be placed on the music stands which the horn section would use. I mocked one up on the computer because I couldn't find a appropriate image to use. The 1st design works the best because the limited use of gold and the white space. Also in reality this design would be easiest to produce on the fabric.

Drum mock up

Looking at different durm kits I decided to use one that has one tom and the style of the set up is called club which I think is appropriate.

 I then changed the colour in 'Ps' so it was consistent with the 'gold' colour throughout the design

Branded the bass drum with the logo, I also tried the trumpet image but the logo worked better because the shape of it is more central to the circle of the bass drum.