Brief Evaluation - Surf and Ski

For this brief I have achieved what my main goal was to achieve which was to make that boring building look cool, at least I have made it look better. I think I would have been more informed and would have more ideas if I could of seen the inside of the shop more and understood how it works. I think knowing this information it would informed my designs better and perhaps I would of come up with more appropriate design resolutions. Especially for the in store signage. Also I think I should of pushed my logo development further as I could of come up with something better than the logo I used.

Submission Boards

The main changes that I have done to the boards since the crit was to add a grid as I was not using one before (I know awful..) I also split up the last board into 2 separate. One for web and one for in store designs. I also changed the size of some images as I wanted to create an image hierarchy on each board.

The image of the mural of the building has also been edited to make it look more impressive by making everything apart from the building B&W and getting rid of the scaffolding on the left hand side of the pisture.

Boards for Final Crit

Photohraphy

Speaking to Joe Gilmore, He suggested that I take new photo graphs on a different wood. I tried it on lots of different surfaces and then I tried it on this darker wood. Although it looks good I think the paler wood brings out the blue better.

Hanger

After thinking about what retail use I decided to mock up a hanger for the shop, because alot of shops have there own hangers,

Receipt Holder

Sketches for receipt holder.

Some of the ideas transfered onto computer

Then tweeked and printed out to make a mock up. The phone No. and the website on the inside cover need to move closer together but apart from that its working. 

Print outs

The printed out business card looks good and I'm happy with it.

 Printed out the 3 best labels to see which one works. The middle one with the mountain illustration works best. Although I need to change the grey section to white.

Flyer

Different design ideas for a flyer to promote the shop. Im not sure whether to go down the illustrative or typographic route for the flyer.

Label design Ideas

More letterhead layouts

Letterheads 2

Final business card

Letter head layouts

Printed out the business card, talking to people and reviewing it I decided that the text was to close to the logo and needed to be split into two lines.

Web layout Ideas

Mural

Using photoshop I placed my illustration over the building to give an impression of how it would look. I am pleased with the finished result a much better look than the original.

Business Card

I chose to go with the the same blue that is used as the mountain in the illurstration to keep a consistancy though out the design. The simple layout with address, website and phone No. underneath the logo does the job of a business card.

Business Cards

Different layouts for the Surf and Ski business.

Building Illustration

Added in a 'sign' showing the missing info. Which will be above the door.

Illustration

I have added more detail to the mountain to fill up the dead space and also more colours to the wave giving it more depth.
Looking at the original sign I saw I hadn't considered the 'skiing, snowboarding, adventure travel gear' I may incorporate into the space above the door where there is no space.

Building

This is a mock up of the illustration on the building. I need to really make the illustration look like its on the building as it looks a bit fake here. I will try different techniques on photo shop. Also the  design is looking a bit bare above the door. I need to rectify this issue.