Colour experimentation

After Effects Experiments

Here are some experiments i have been trying out with on After Effects.

This collide seems too jolty and not smooth enough. I need to tinker with the rotation and speed of the key frames. Also may change the colour to make it more eye catching.

This compress is too short, there is a full second at the end where the screen is blank. To rectify this i will elongate the pan across the word at the beginning

More Story Boards

After Effects

My first try on After Effects. Experimenting with moving shapes. Found it quite hard to make it smooth and life like.

After effects experiment from Jack Neville on Vimeo.

25 frames

Story Boards

Flick Books

Flick Book Two from Jack Neville on Vimeo.

Flick Book One from Jack Neville on Vimeo.

Font Ideas for silent

Early Story Board ideas

PopCompress

End of module Evaluation

This module has definitely been a real eye opener into the real world of 'graphic design' i have learnt a lot of the processes int0 printing which will help me become a better designer for print if i decided to go in that direction. The visit to the printers in Leeds was very interesting too, talking to the printers gave me some good pointers on how to make a print run go smoothly.

This module has made me appreciate the planning before a you start a design for print. Lots of things to think about like profiles, spot colours, CYMK, printers marks, stock and size.

This project i have found enjoyable because i have got hands on with making things like the wooden crate. Its very satisfying to make an actual 'thing' when a lot of the time you are looking at a screen and imagining what the thing you are designing will look like. I also enjoyed experimenting with type, i have never felt that comfortable with type but i have it a go and was quite pleased with the end result.

I did encounter a few problems with this project. The main one which i think annoyed me the most was that i couldn't find the right straw/hay to protect my bottles in the wooden box. I wanted a golden colour straw or hay because it would go well with the light pine wood. But it is very hard to find this is a city it seems. Sometimes pet shops would have the right colour straw but it would be too small and 'sawdust like' and other times the hay on sale would be to green. I ended up getting the lightest green hay i could find but it doesn't look as good as it could i feel.

Another problem i came across was how to brand my wooden crate. Lots of ideas were thrown about but i settled on screen printing, it worked but not that well because the wood isn't completely flat. The end result made it look a bit faded on parts but it didn't effect the design that much because the approach to the design was to be a bit vintage, 'oldie worldy' and turn of the century. I was taking this approach and i felt that i have achieved it well with my design the colours i used and the logo especially could fit in the early 20th.

Through my design development on this project i have thought a lot more about heirachy and how it effects the design. This was a main issue when i was designing the labels on the bottles. I was making everything the same sort of size which made is look messy and corrected this by making the right things bigger and smaller making it easier to digest from the audiences point of view.

A very good thing i have started to do more and more this module is ask people. Ask them on their opinions and views on your design and concepts. But i have learnt you have to ask the right people the right questions otherwise you will be at square one. Asking people often helped me make decisions faster because otherwise i would ponder for longer over small things.

I found that this project took along time to get started. Lots of research at the beginning. I enjoyed it at first but then i felt after 2/3 weeks of doing it i felt it has been a bit bled dry. But i am now an expert to do with everything antler which is good.

PDFs

Photographing final product.

Packaging

Photographing final product.

Cococola

Many problems with coke and my bottles. The first time i tried filling them up even diluted with water the carbonated drink kept on fizzing through the corked top. Once i shook the coke until it wasn't fizzy i tried again. But the bottles are not water tight!

The ratio between coke and water. Looks like a science experiment!

Final Promotional Type design

I wanted to try something new for the other side of the promo card. So i decided to step out of my comfort zone and try experimenting with type. I wanted to try some thing looked looked visually exciting and that linked back to some vintage design like these old jazz posters (LINK)

There was some dead space in between some of the words so i was influenced by type and image stuff like this (LINK) and added the vector images of the antlers which links back to the main design.

Type Design

Final Card Image design

Final card design. I decided to go with the same colours used on the congratulation card making the design flow across all the range. The reason i used just the images of the different antlers is to entice the audience to look and then the information would be on the back

Embossing congrats card

I wanted to do some embossing in this project because i think it makes things look swanky. So i decided to emboss the congratulation card.

I first tried the card i was using to print on to make sure it would emboss well.

I then printed out the design twice so i could cut out the parts i wanted to emboss.
Here is the embossing from the other side as i was doing it.
The final embossed card. Its very hard to see in this photo, or any in that matter because its quite a subtle process and its not until you get it in yours hands until you really notice.

Promotional Material Design Development

I decided to go for a simple approach with just the type and antlers.

I also tried a multiple of the antlers like i did with the inside of my nets in the earlier brief (seehere)

I then tried the logo i used on the crate because the antler in the logo is about the same size as the others but the detail either side of the logo would be too small and would be lost on a card.

I then went back to the simple image because i think less is more in this case.

Liquid

Here i did some tests on the darkness of the liquid, i used coke and water in different ratios to get different colours. I think the middle tone is the best one because it goes well with the label.