Rationale

I intend to package and promote a line of brain tonics that use traces of antlers that improve mental activity. This would be aimed at a predominately male academic and creative audience aged between 16-30.

This intellectual "red bull" would be in high end sandwich shops and coffee shops around offices and universities/colleges.

The range of brain tonics would consist of five different antler tonics which offer slightly different mental effects on the audience.

Little Sketch

Here is just a little idea to show the kind of approach i want to do the label in. I need to think about the name of the product before i can really get into the design.
Did a little sketch of what the label could look like for my brain tonic.

Bottles

My bottles arrived today they look real nice. Now i can measure up and start making some designs for labels. I bought 5

Early ideas

For the Good print brief i had an idea to use the Antler Medicine idea as a vessel to design some medicine bottles or containers. Because there are different kinds of antlers and medicinal qualities i you could assign a different type of antler to a problem and have a range.
Here i have added some colour to show the range in a clearer way

Emboss, Deboss, im da boss

After talking with Mr.Lorenzo about embossing without plates i thought i would give it a go with the antlers i cut out before .

Its not as clean an emboss as it would be with plates and a press but for mock ups and ideas its a effective way of showing what it would look like.

Finished Nets

Caduceus

Researching into the caduceus (symbol of medicine) gave me an idea to change the wings into antlers for my medicine range.

The original Cacuceus.
I then tried different types of antlers on the staffI thought the moose antler design worked best. The sides of the antlers were not a mirror image of each other so i did this with the right and left antlers.