Higher ground logo

Texture

Took the illustration into photoshop ad added some texture to it. I think the blue and white works well.

Colour experiments with Chief

Red Indian

Illustration for manchester book fair, need to experiment with colours and eventually screen print.

Names

For my second brief of branding a motown function band I needed to choose a name so I could start Designing.

I started to design some initial ideas for the name 'The Move On Ups'

But I have now changed my mind and gone for the name of 'Higher Ground'.

Development of the Logo

Building

The main reason for choosing this brief is because it involved a chance to do design on a grand scale which I have always loved the idea of. The building is horrible and the 'branding' at the moment looks horrible and bland in a city which is vibrant and colourful

I photoshopped the logo idea onto the side to give the impression of what I aim to achieve.