Booklet

I decide to produce a little booklet that would be at the point of sale and the customers could take home with them. The content is a about Rorschach and nuts. Gives people a deeper understanding of the brand and the nuts they have bought. It also gives me the chance to practice my layout skills and understanding of Indesign, print and layout.

After my crit with Joe and speaking to people in the studio there was a few things I needed to change. Colour in the info graphic, colour with the walnut outline and a few legibility issues.  Also I am going to add more content to make sense of the design. More info about the nuts and also show the Nuts about Nuts products.

POS

Point of sale, table with banner on front. After my crit with Joe, he pointed out that I need more of a message with the point of sale and really push the name because the ink blot on the front is a bit ambigous.

Smaller outer line

Client wanted the outer line slightly smaller because it took your eye away from the main part.

Logo development

The client preferred these four colours and also I changed the pavilion to be more symmetrical. I added a outer lined circle to tie the design together, make it more bold.

Hanger

After thinking about what retail use I decided to mock up a hanger for the shop, because alot of shops have there own hangers,

Colour

Colour exploration. The client wants maroon and yellow although I feel it looks like a curry house when those colours are involved.

Logo Amends

After showing the proposed logo to the client there were some changes they wanted. The Royal Pavilion building to have less detail and to be pushed up so the BPKA wasn't touching the white lines.