Development of the Logo

From the original sketch i blacked out the middle and used a white shape of antlers.

Added brain tonic to the middle using white 'stars' above and below. The bottom banner still looks strange empty thoughI then added 'brain tonic' to the bottom banner and put the logo i used for the net brief in the space

I felt that the thick black lines at the top of the logo seemed to make it it look like a vodka bottle so i got rid of them..

Another Design

Logo with type

Sketches

Here are some ideas i have had for the design of the brain tonic

This one could be used as a main 'logo' for the antler brain tonic.
These below show the actual deer in the design. Showing the different types.

Worksheet

Antler Affects

I was thinking of what the tonic effects could be.....

Longer Hours Improved Memory

Speed Improved Creativity

Improved Sight More Articulate

Longer Concentration Stop Nerves

Mental arithmatic Idea generation

telepathy Keeps you up

Higher IQ Photographic Memory

Higher Mental capacity

I decided on these 5

Idea Generation

Improved Memory

Articulation

Improved Creativity

Longer Concentration

Type

Showing the development of an idea i had for the antler brain tonic type.